Sirens Swimwear Blog

Date Posted: 1 December 2016  


We love your Melbourne! We love your food, your architecture & your amazing sense of style. So we're so excited to be coming to The Big Design Market once again!

If you know and love Sirens already, we'd love you to drop by, say hello & check out the new collection. If you've only just heard about us, we'd love to meet you & introduce you to your ideal swimsuit!

Our lovely team will be on hand to offer you a personalised fitting, expert advice & of course answer any questions that you might have.

We're cant wait to see you there! x S 



Royal Exhibition Building, Carlton Gardens


Friday 2nd December 2016, 10:00am – 9:00pm
Saturday 3r
d December 2016, 10:00am – 7:00pm
Sunday 4th
 December 2016, 10:00am – 5:00pm 

For more information including Parking, Getting There & Visitor Information, please check out these links from the wonderful team at Big Design.

Date Posted: 23 November 2016  


We love Adelaide! It's such a beautiful place, we love visiting and we're so excited to be joining the line up at The Bowerbird Design Market once again!

If you know and love Sirens already, we'd love you to drop by, say hello & check out the new collection. If you've only just heard about us, we'd love to meet you & introduce you to your ideal swimsuit!

We're also very excited to have some amazing Adelaide Sirens joining the Bowerbird team this year!

Our lovely team will be on hand to offer you a personalised fitting, expert advice & of course answer any questions that you might have.

We're cant wait to see you there! x S 


Wayville Pavilion, The Adelaide Showground, Wayville


Friday 25 November 2016, 4:00pm – 9:00pm
Saturday 26 November 2016, 10:00am – 5:00pm
Sunday 27 November 2016, 10:00am – 5:00pm 

For more information including Parking, Venue & Entry Information, please check out this link to the Bowerbird Website. 

Date Posted: 23 November 2016  


While Sirens Swimwear now calls Queensland home, did you know we were actually launched in Sydney back in 2008? So we're very excited to be bring Sirens back to it's home town for the first ever Sydney Big Design Market!

If you know and love Sirens already, we'd love you to drop by, say hello & check out the new collection. If you've only just heard about us, we'd love to meet you & introduce you to your ideal swimsuit!

Our lovely team will be on hand to offer you a personalised fitting, expert advice & of course answer any questions that you might have.

We're cant wait to see you there! x S 


Royal Hall of Industries - Errol Flynn Blvd, Moore Park (next to the Horden Pavilion)


Friday 25 November 2016, 10:00am – 9:00pm
Saturday 26 November 2016, 10:00am – 7:00pm
Sunday 27 November 2016, 10:00am – 5:00pm 

For more information including Parking, Getting There & Visitor Information, please check out these links from the wonderful team at Big Design.

Author: Emma   Date Posted: 19 October 2016  

The general concesus is that a Swimwear photoshoot sounds pretty glamourous. Well yes it does sound glamourous. It also involves a lot of less glamorous things like standing butt-deep in water holding an umbrella over a model (better you get sunburnt than her) and negotiating catering around dietary requirements. Seriously though it’s ridiculously fun! Now several seasons in we have a great little team of photoshoot regulars so as I rush to pick one model up from the bus the other calls to organise a desperately needed round of coffees.

We had a lot to get done this last shoot with a few swimsuits to be rephotographed, some exciting web videos to shoot, and of course a few sneaky High Summer surprises (but that’s just between you and me!)

A few special guests joined Phoebe & Didi this shoot. Little Baby Ted came in with his mum Laura to talk mum-bods & swimwear shopping after babies. Well Laura did the talking, Ted cooed, cuddled and stole everyone’s hearts. 

Of course we wrapped up with a well earned round of Lychee Martinis!

Keep your eyes peeled – we think you’ll love our new video series! And of course look out for High Summer suprises (but you didn’t hear it from me!)






Date Posted: 10 April 2015  

How to Plan and Host a Fabulous Vintage Inspired Party

Planning a vintage inspired party can be an intimidating experience, but with a little creativity and the right planning, you can transport your guests to another era.  So get ready to channel your inner Martha Stewart with these fablous tips, tricks and ideas for planning and hosting a vintage-inspired party.

Your Theme Will Set the Scene

What is the first thing your guests see when they attend your party? It's the theme! From invites to table settings to dessert, in order to plan a memorable party your theme will need to carry through from start to finish.  

You already know that vintage inspired is the goal, what era are you wanting to channel? My recommendation, go online, google a decade and see what google images gives you. Create a Pinterest board and Pin those pics so you have a basis to start planning your party and a visual reminder you can continue to refer to. 

Weddings, baby showers and engagement parties are the most popular of vintage events.  Birthday parties and even a house warming party can be done with a vintage flair. Whatever occasion you choose, having a vintage-inspired party will create a lasting impression on your guests.

Tip: Do you have a piece or retro furniture or table settings? Use something you've got on hand to be a feature piece and continue to build your theme around it. 

Guest List and Invitations

If partying Saturday and Sunday makes you feel weakened, then it might be a good idea to plan a one-day event. 

Make a list of people you would like to invite and pick a day and time that works best for you and your guests.

Who are your guests? Are they firends from one group, multiple groups, work or family? It's always a good idea to consider the mix of people you are inviting, as the idea is to hold a party with people that get along.

Once you have picked a date, and who you will invite, you can start to create your own vintage inspired invitations. Make sure you keep within the theme of your party as your invite is going to be the first thing people see and will set the scene. Need some ideas for creating your own invites? Pinterest is the place to go! Martha Stewart also has some fabulous ideas! Not the crafty type? Etsy has some amazing designers! Whatever option you choose make sure you choose a design that is fabulous and works with your theme.

Location, Location, Location

The location or venue you choose must create the right atmosphere for your chosen theme.  Now is probably a good time to talk budget as hiring a venue can potentially be quite expensive. Sit down and work out how much you have to spend and then allocate that across all areas of your party from invites to clean up (if required). 

Some ideas of venues you could consider: a park, a beach, local RSL, museum, art gallery, aquarium, sailing boat, roof top or in your own home. Think about what are some of the fun and interesting places to visit in your area and then go online and check to see if those places have rooms or spaces for hire.



Decide on the type of entertainment you are going to have at your party.  A few vintage inspired ideas are:

  • Vintage photo booth - allow your guest to get dressed up and take funny photos which they can take home
  • Jive dancing lesson - a little unusual; but, if it works with your theme and the mix of guests, why not?
  • Board games - well, they are quite retro!
  • Fashion show - ask your guests to dress up and hold a fashion show to showcase various styles from your chosen era.

Adding small elements such as entertainment will add a bit of fun and flair to any party.


Make a couple of play lists of music from your chosen era or theme. If you're stuck for ideas, go to YouTube, search your era/theme and create a play list of commercials and music.

Food & Beverages

I really don't think I've given Pinterest a bit enough plug yet! If you're stuck on what people in your chosen era were eating, you cant go much further then Pinterest for ideas. Simply go to Pinterest and type in "Vintage Food" and see all the ideas pop up. Another great website for food ideas is Taste!

An example that comes to mind: for a Diner styled theme party decorate with colors like red and black, purchase sundae dishes and fill them with retro sweets.

Beverages, well darling, it must be cocktails for an evening Soiree. This doesn't have to be complicated, go to Pinterest and there is a plethora of ideas. Pick one that goes with your theme and Voila, your cocktail is ready. Other vintage inspired beverages could include punch, milkshakes, champagne in retro glasses and there are many more!

The Perfect Outfit

Finally, no party is complete without the perfect outfit and we have a stunning collection of vintage inspired dresses for the busy woman! You can view our Sirens Collective range here!

We hope this has given you a bit of an insight into how to plan a vintage inspired theme party.  We would love to hear from you. Leave a comment below or share your fabulous party pictures with us.

Date Posted: 10 March 2015  

Shoulder pads:  you either love them or hate them. Of course, you hate them, right?  Do you really like shoulder pads?  You love them?  I’m sorry… I just thought we all agreed.

Sure, shoulder pads were created to express feeling of power and confidence! However, in reality, shoulder pads most often represent unflattering style, clunky appearance and are considered to be totally ’80s.  To most people shoulder pads are a terrible fashion blunder but believe it or not, shoulder pads have something of a feminist history. Throughout history, shoulder pads have been used to help women keep up with men. 

In 1931, fashionable shoulder pads came to life thanks to designers Elsa Schiaparelli and Marcel Rochas. A year later, Joan Crawford wore a shoulder-centric dress while playing in the movie Letty Lynton, this made shoulder pads the new everything. How many of you remember that movie?

At the end of World War II, shoulder pads turned into more than just a fashion statement.  Shoulder pads became a symbol of confidence and suddenly it was hipper than ever to dress boldly and courageously.

Shoulder pads went out of style for a couple of decades, and when they made a comeback, it was once again used to help women keep up with men. The ’80s power suit was a fashion statement for the “dress for success” era. In the ’80s, dressing for success in the business world meant dressing like one of the guys. Women could now convey a message of power and incharge-ness,  right?

Shoulder pads were no longer confined to business suits. Shoulder pads could be found on swimsuits, blouses, and dresses making everyone in the ’80s look a bit more broad-shouldered.

Post-’80s, shoulder pads are back in style and today the trend is making a third comeback. Stars like Victoria Beckham, Lady Gaga and Kim Kardashian have all adopted the powerful silhouette of decorated shoulders. Shoulder pads now appear on many runways, fashion designer collections and continue to be a mainstream fashion among many popular artists.

Why now? This time around, shoulder pads are not a symbol of confidence or masculinity. The shoulder pads of right now have been completely revamped to add style to any wardrobe.  Until now, shoulder pads have embodied women’s fears, aspirations, and futures. But now shoulder pads represent unique style for women of all ages. 

Date Posted: 6 March 2015  

At Sirens Swimwear, we support women in business. Therefore, we are dedicating this blog to  International Women's Day. We often hear about the great achievements of women like Marie Curie, Elizabeth Cady Stanton, Susan B. Anthony or Amelia Earhart. While all of these women have certainly earned their recognition, this year let’s applaud the accomplishments of these ten amazing women you’ve probably never heard of.

Victoria Woodhull

Was an American stockbroker. In 1870, Victoria and her sister Tennessee started the first female-owned brokerage company on Wall Street. She was a successful stockbroker who made a fortune on the New York Stock Exchange. She was also the first woman to run for US president; I don’t need to tell you how that worked out, for her or any other woman who’s attempted it since.

Jeanne Baret

Of France, became the first woman to sail around the world in 1775. She disguised herself as a man so that she could assist her lover botanist Philibert de Commerson….the things we do for love.♥ 

Eva Ekeblad  

Was a Swedish noblewoman. In 1746, she discovered how to make flour and alcohol from potatoes.

Grace Hopper

Was a US Navy officer who became a computer programmer after World War II. She was the leader of the team that invented the first program to convert normal English into computer commands. We owe her credit for the terms “debug” and “bug.” This term was coined when she had to pick moths out of an early computer.

Beate Gordon

Was an American activist who worked to ensure that women’s rights were enforced in Japan’s constitution. She was sick of seeing Japanese women being “treated like chattel.”

Amy Johnson

Became the first woman to fly solo from England to Australia. Johnson was killed making a transport flight for her country during World War II.

Mary Davidson and Mildred Kenner

The next time Aunt Flo visits you may want to thank sisters Mary Davidson and Mildred Kenner for their invention of the sanitary belt in 1956. Mildred Kenner also invented the toilet tissue holder and the moisture-resistant pocket for the belt.

Maria Mitchell.

The next time you catch yourself glazing at the beautiful starry sky give thanks to Maria Mitchell. She was the first woman astronomer in the United States. Mitchell was also self-educated and at the age of seventeen, she started her own school.

Maryse Bastié

Was a pioneering French pilot who set several of the earliest long-distance records for women. She went on to start her own flying school near Paris.

These women and many others have shaped our history with their great accomplishments and achievements. They’ve done everything that a man could do and much more. Yes, women really do run the world!

Let’s take the time to celebrate women all over the world.  Do you know of any other fascinating women to add to our list? Please share in the comments below! 

Image: Born in England, Amy Johnson was one of the most courageous pilots of her time. She set many records, including being the first woman to fly solo from England to Australia, in 1930.

She boldly entered the popular arena of daring early pilots who were setting and breaking world records for flight during the 1920s. She went on to work for the Royal Air Force during the Second World War in the all-women (and equal pay!) section of the Air Transport Auxiliary and died a heroine in 1941 after she had to parachute out of her plane into the Thames, her body was never recovered.


Author: Monica Bugno   Date Posted: 11 February 2015  

A Brief (excuse the pun) History of Vintage Underwear: 1900 through 2015

Sirens Swimwear Underwear Through The Ages Infographic

To browse our range of VINTAGE INSPIRED (ours look amazing and feel amazing, fabrics have come a longgggggg way!) swimwear, please CLICK HERE

Date Posted: 4 February 2015  


Love is in the air!

Valentine’s Day is one of the most celebrated holidays of the year and one of the Sirens Swimwear’s favourites!

Love is in the air on 14th as many couples express their love with roses, chocolate and cards. Though we celebrate with sweet, modern day traditions, here is a fun look at a few fun facts you didn’t know about Valentine’s Day.

  1. On Valentine’s Day 2011, Barbie and Ken got back together.  
  2. Casanova, "The World's Greatest Lover," ate generous amounts of chocolate to make him virile.
  3. Every year on Valentine’s Day over 1,000 people mail letters to Juliet…. Do people not know that Romeo and Juliet are not real?
  4. Over 100 years ago, the Chicago post office refused to deliver 25,000 Valentine’s Day postcards due to their inappropriate message.  The sarcastic cards were labeled as “vinegar Valentines”….. How romantic
  5. On Valentine’ Day in Germany, little girls would plant onions with the name of a boy in a pot. These girls believed they should marry the boy whose name was the closest to the first growing onion.
  6. In the middle Ages, people believed that the first unmarried person of the opposite sex you met on the morning of St. Valentine’s Day would become your spouse. Remind me not to leave the house Saturday morning….
  7. Teachers, kids, wives, mothers, sweethearts and pets, in that order, receive the majority of Valentine’s Day cards each year…..  I guess men and husbands didn’t make the list.
  8. 15%  of U.S. women send themselves flowers on Valentine’s day…awkward

Valentine Day Superstitions

  1. If you see a squirrel on Valentine's Day, you will marry a stingy person who will hoard all your money.
  2. If you see a goldfinch on Valentine's Day, you will marry a millionaire.
  3. If you see a robin on Valentine's Day, you will marry a crime fighter – I’m waiting Batman!
  4. If you see a flock of doves on Valentine's Day, you will have a peaceful and happy marriage.

Yes, love is in the air as Valentine’s Day is quickly approaching. No matter how long you have been married or dating, you probably want to plan something nice for your special valentine. In keeping with all the romance and love in the air, we want you to share with us any interesting or fun facts you know about Valentine’s Day. Share your comments below.

Would you like to take a look at our swimwear range? You can view all our 2014/2015 styles here

Date Posted: 4 February 2015  

Stunning Teer Wayde, from Curves to Kill, Is pictured below in our Lizzie in Wildberry. We loved this costume before; however, Teer takes it to a whole new level! You can also find Teer on Facebook

"Summer is here in full swing and it's time to sort out what we will be wearing to the beach. Beating the heat can be little harder when your a curvier girl, though. Finding the right style to fit your bust, waist and hip meansurements can be a nightmare for clothes in general, but when it comes to swimsuits, a busty lass with a small waist can be lost in a sea of swimwear.....Read more"

You can view our whole Sirens Swimwear range here!



Date Posted: 22 January 2015  

World Boutique 2015 is an International Fashion Designers Showcase being held in Hong Kong between the 19th and 22nd of January 2015 and this year Sirens Swimwear kicked off the show.

Every year, World Boutique, Hong Kong features designers' collections and brands from around the world. It is held concurrently with the Hong Kong Fashion Week for Fall/Winter and is the world’s second largest and Asia's largest fashion event. Each year over 16,000 Buyers from over 75 countries visit this exciting event.

World Boutique-Hong Kong draws representatives of buying syndicates, wholesalers, and retail buyers from high-end department stores, trendy chainstores and boutiques. All of them have the urgent desire to look for fashion brands which will resonate with their market.

Date Posted: 19 December 2014  

Ruth aims to share the knowledge and inspiration that exists within the QCWA with the wider community. Ruthlooks at some of the issues affecting Queensland communities, shares fundraising, cooking and household secrets, provides inspiration to make a change in your life, gives tips on finance, family issues, exercise and fashion, shares insider knowledge of holiday destinations and showcases recipes, gardens and homes. 

Sirens Swimwear featured in this quarter's magazine. Find more informaition about RUTH, visit FB!